Sense the Market Before Your Competitors Do
Unify Nielsen & Kantar offline retail datasets, live competitor ad libraries, consumer search trends, and dynamic price scraping into an autonomous market war room.
Excess Share of Voice (Target: +5.0%)
+22 new creatives launched this week
Running 18 days on TikTok Ads · High Spend
Trending: "Niacinamide barrier serum"
The Complete Market Intelligence Operating System
Stop operating in the dark. MarketHQ equips your leadership and marketing teams with real-time external intelligence.
Nielsen & Kantar Syndicated Data Ingestion
Native ingestion of Nielsen RMS (offline retail scan sales) and Nielsen Ad Intel (TV, Radio, Print, OOH spend). Eliminate siloed spreadsheets and unify offline retail reality with digital performance.
Real-Time Competitor Ad Spy & Velocity
Track competitors' active ads across Meta, TikTok, and Google in real time. Monitor creative launch velocity, identify proven long-running hooks, and spot emerging messaging angles.
Total ESOV (Excess Share of Voice) Engine
Calculate your true Excess Share of Voice by combining digital ad auction impression share with offline media spend against actual category market share. The gold standard for predicting growth.
Consumer Trend & Search Demand Radar
Aggregate breakout search queries across TikTok Search, Google Trends, and e-commerce platforms. Spot rising consumer pain points, viral product questions, and seasonal demand spikes before rivals.
Dynamic Price & Promotion Scraping
Continuously monitor competitor product SKUs, discount strategies, and flash sales. Trigger instant counter-promotions in CreativeHQ the moment a key competitor discounts.
Omnichannel Retail MMM Integration
Feed offline supermarket and retail POS data directly into CampaignHQ's Bayesian Marketing Mix Model to accurately quantify the physical retail sales lift generated by your digital ad campaigns.
How MarketHQ Powers the Entire Borobudur Suite
MarketHQ doesn't just display static graphs—it triggers autonomous actions across all other HQs.
MarketHQ ➔ CreativeHQ
Automated Counter-Creatives
When MarketHQ detects a rival's high-performing ad hook or price drop, it passes creative briefs directly to CreativeHQ to generate 20+ counter-variations.
MarketHQ ➔ CampaignHQ
Omnichannel Bayesian MMM
Nielsen offline supermarket sales data from MarketHQ feeds CampaignHQ's attribution engine to calculate the exact physical sales lift generated by digital ads.
MarketHQ ➔ SalesHQ
Objection & Promo Handling
Consumer search trends and rival pricing data are fed to WhatsApp AI sales agents to automatically overcome price objections and trigger targeted flash broadcasts.
Built for Modern Market Leaders
Enterprise FMCG & CPG Brands
Unify Nielsen offline supermarket market share with TikTok Shop and Meta ad campaigns. Know exactly which digital ad sets drive physical shelf sell-through.
High-Growth E-Commerce & D2C
Spy on competitor ad angles, track flash-deal price drops in real time, and auto-deploy counter-promos before losing high-intent shopping traffic.
Strategic Media Agencies
Deliver C-suite category benchmarking, Total ESOV forecasting, and competitor war room intelligence across all client accounts in one platform.
Omnichannel Retailers
Bridge the gap between physical store foot-traffic, packaging QR scans, and online digital spend with holistic Marketing Mix Modeling.
Frequently Asked Questions
How does MarketHQ ingest Nielsen and Kantar syndicated data?
MarketHQ supports standard automated and batch ingestion for Nielsen RMS (Retail Measurement Services) sales reports, Nielsen Ad Intel media spend logs, and Kantar consumer panel files. Data is harmonized into unified time-series graphs for instant analysis.
How does MarketHQ talk to the other HQs in the Borobudur suite?
MarketHQ acts as the strategic sensory engine. When it spots a competitor price drop or breakout search trend, it automatically feeds creative briefs to CreativeHQ, updates bidding and MMM models in CampaignHQ, and equips AI sales agents in SalesHQ with objection-handling data.
Can we use MarketHQ as a standalone module without other HQs?
Yes! MarketHQ can be deployed as an independent market intelligence and competitor war room module, or as part of the unified 4-HQ enterprise suite.
Ready to Make Your Marketing Proactive?
See how Borobudur.ai connects your campaigns, content, and conversations into one intelligent platform. Book a demo with our team — no commitment required.